Pura Vida 2.0 – Can Costa Rica Still Deliver the Pura Vida?

The Pura Vida. For those who have visited and know Costa Rica, you know that Pura Vida, is one of the country’s most commonly used phrases. Used in so many ways, you will hear Ticos use it in a way to say hello, thank you, all is well, no worries but the reality is Pura Vida has grown to be more than just a response or phrase but has grown to epitomize and stand for the Costa Rica lifestyle and culture that makes it so unique and sought after. Life has changed for all of us this year, and while the Pura Vida is still strong and alive in Costa Rica, the country enters a new phase of trying to restore that magic as it begins to fully open and welcome back travelers to its country.

Beginning November 1st, Costa Rica will open up their airports to all international travelers. Costa Rica airports remained closed for months and began gradually opening up to select countries back in September. Like many other countries, Costa Rica continues to try to balance safety measures while allowing travelers to visit from around the world. There are several restrictions in place for travelers, most important to note would be a negative Covid test result within 72 hours of departure and insurance coverage for your stay. Doesn’t sound too bad right? Well, feedback from travelers has been mixed so far. The verdict appears that the protocols don’t seem to be too much of a hassle, however for those who don’t pay attention, read the fine print, and/or procrastinate, well then they might be a bit frustrated they were denied entry or not able to board their flight. Pura Vida? Is this Costa Rica’s problem? Is this their issue? The reality is that when it comes to tourism, especially one catered to the U.S. traveler then often the host is forced to accommodate. The customer is always right, and while most feel Costa Rica’s protocols are no different than many other countries and are merely ensuring safety measures for its citizens and travelers, those travelers who have a bad experience with these protocols are most likely to grow disgruntled and blame it on Costa Rica.

The good news is like I mentioned, many have already begun traveling to Costa Rica, and have reported no problem, no hassle, no issues. So what might have changed since you came last? Well, like almost everyone else Covid has not disappeared and you will see the new way of life everywhere you go. In Costa Rica, masks are mandatory in any sort of business or establishment. Some driving restrictions still apply. Bars and restaurants have their limitations to the number of patrons and hours of operation. And Covid cases continue to circulate so all typical Covid precautions remain.

Biking in the rainforest is the perfect Covid escape.

So, Pura Vida? While it might seem a bit different I think the Pura Vida spirit might be stronger and needed now more than ever. Pure Vida is calm, it is patient, it is peaceful it is what so many people need right now. Pura Vida is best found outdoors, appreciated best in Costa Rica’s stunning natural landscape. Surfing our warm waters, biking through lush mountainscapes, hiking through stunning waterfalls, or maybe just taking in a stunning sunset. All activities that are safe from Covids grasp. And Pura Vida is found in the great people and culture of Costa Rica. Despite economic struggles and their frustrations with Covid, Ticos have retained that Pura Vida attitude, positive, optimistic, warm, and friendly. Sounds pretty refreshing right?

So how will the Pura Vida experience be in this new world? Can Costa Rica continue to share their Pura Vida spirt with the rest of the world? The answer is absolutely! But there is a catch. Pura Vida is not impatient, it is not disgruntled, and it doesn’t complain. Today’s traveler needs to understand that traveling is different now, that yes there might be more steps, maybe some inconvenience, and most likely a bit more patience. For those who can adjust and handle that then you will no doubt still see and experience the same Costa Rica you have grown to love. But for those who might not be to handle all of that, perhaps might be best to stay where you are. Pura Vida!